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August 26, 2012

Blogger Rates

 

 Blogger Rates

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Here is the truth I get paid to blog. I have to get paid because having a site is expensive. I have blogger rates. It takes a ton of time. I estimate this site takes about 150 + man hours a week. Yes, I have a staff. I have to pay them. How do I do it? I charge money. I can’t pay them and my bills with face cream, coupons for a free frozen meals, toys for my children, mouthwash, and more.

blogger rates

Blogger rates

How do you get paid. The first way to get paid is figure out what to charge. Then you need to actually prepare a media kit. I had mine done by Dawn you can find her at [email protected] You can check it out  of media kit  Madame-Deals-Media-Kit-2.

This is how you get paid. You get paid by selling your sidebars to sponsors. This is the equation I use for Blogger Rates. I take my top producing 320×250 ad and that is the rate someone receives if they want 320×250 worth of space on my site.  If they want a button size ad 125×125  on my site I charge them 1/4 of the 320×250 ad size. If they want a banner I charge the same rate as a 320×250. I sometimes give discounts if they pay for multiple months. I also tell people if they pay each month on time I will not change their rate as my site grows. You can charge more for above the fold (the fold is what you see before you scroll down). I offer several other options. I charge less if they pay in advance and buy 6 months or more in ad space. I also complete the deal by offering a post or shout out on social media for the customers that advertise on my site. You should NEVER change your price just add more value to your offer. If you change your prices then you lose credibility. I only change my price and give discounts for prepaying and for multiple month purchases. I only do this because it saves me time.Continue reading

June 24, 2012

ASK A Blogger: Picking a sponsor is like getting Married

 

 

It is conference season and I am sure we are all looking for sponsors. I am looking for a Sponsor for Madame Deals. I think I am looking for a sponsor. You see I haven’t decided. I feel like taking a sponsor is like getting married. The internet has the ability to connect you to a company for a lifetime. I feel like I am not just a “blog” but a brand. I need to be careful who I connect my brand with.

When someone contacts me to sponsor me which has happened several times. The first thing I do is google the company. I look up past events they have done. I research their product. I then evaluate the person that I am speaking with I search them on google and I search them on Linkedin. I am so careful about who I am “dating.”You know while you are dating someone you need to get to know them. You need to decide if the way they run their business is a good fit for yours.

I make sure the product fits with my brand. Is it something I would use? Is it something my readers or fellow bloggers would be interested in? Do I have a the need to form a relationship with this company?  Did i have a relationship with them in the past? If so what had been my experience in the past. If not who can I contact to find out what their experience has been. I mean if you were on a blind date you would find out about the person.

The next thing I look at is what is the offer? I have been offered a couple of sponsorships that would cost me money to take them. What the advertiser wanted was above and beyond what I was willing to do. I have a valuable resource in my brand and site and I do not need to make a quick buck that will cost me in the long run. I will not post about you over  a year and give you advertising space because it doesn’t add up for me. I instead suggest options that are in line with my current fees.

It sounds awesome when someone wants to write you a check for $1,000 or $2,000 but what do they want in return? What will it cost you in time and resources. I had someone offer me $500 and they wanted ad space. The ad space they wanted earns me more than that a month so why would I go to a conference and talk about them while losing money? I had another brand offer to sponsor me but I just didn’t believe in their product. I knew I would not do a good job for them so I turned down the opportunity. I only accept positions that I know I will do well. I want to be known as someone who does things 100% or not at all.

You have to have a plan at the conference. What is that you want to do? What is it you are willing to do for a sponsor? What is your time worth? What is the connection between your brand and theirs worth for the long term. If you take short term cash because someone gives it to you and you sell services or ad space in exchange for the sponsorship are you hurting yourself in the long term? If you want to go to conference create a budget and set aside money so you do not have to jump on an opportunity just because you do not have an option.

Will I take a sponsor? The answer is simple if  a company I want to work approaches me or I approach them and it makes dollars not cents than yes. If not then  If it doesn’t than I will take the write off and spend the event building my brand by promoting myself exclusively. If you take a sponsor it is like taking a spouse so RESEARCH them because you will forever be associated with their company and them.

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October 24, 2011

ASK A Blogger

If you missed last weeks article we answered questions about moving your site.

Amee wrote previously about Tips for a First Blogging Conference. But what do you do if your shy and worried you won’t get enough out of the trip?

While I’ve only attended 2 conferences, I have 3 tips that worked well for me (although people that don’t know me may have no idea that I was actually quite talkative):

1. Room with someone you’re comfortable with. If you will be sharing a room, make sure you are at least somewhat comfortable with your roommate. It’s necessary to have a place to relax at night. If you are with a complete stranger or someone with a completely different schedule, I believe it will just add more stress to your trip. It will also help to have someone you know to occasionally hang-out with throughout the conference.

2. Sit with new people. It is easier for us to sit with people we know or already have a relationship with. If you force yourself to sit with people that you’re not familiar with, you may find that you have something in common with them. I’m okay just listening to the conversation and taking it all in, but I do enjoy getting to chat with smaller groups of individuals.

3. Attend a smaller conference. When determining which conferences to attend, keep in mind the number of people in attendance. A smaller conference such as Save Up ’11 and Savvy Blogging Summit fit my personality better than a huge conference such a BlogHer. I am easily overwhelmed with 100 people, much less put me in a place with thousands of people.

How to you overcome shyness at public events?

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Please help us run this site. Below are referral links, I will get paid a small amount if you sign up. I have tried and tested these sites and I recommend them!

Social Spark | My Savings | Escalate Media | Coupons.com | We Use Coupons | My Likes | Magpie | Commission Junction | Linkshare | Ebates | Shop at Home | Swagbucks | Living Social | Groupon | Eversave | Mamapedia | Jasmere | Buy with Me | Cellfire | Host Gator | SmartSource | Sponsored Reviews | Living Social | Deal On

The site that helps me pay the bills MySavings Media- Quality Offers – Top Payouts and the Software I use to keep track of it all QuickBooks Online Simple Start.

CHEAP blogger advertising click here.

Earn Money from Home – These sites have been reviewed by real people just like you check it out.

October 16, 2011

ASK A Blogger: Cold Pitching

I was really nervous about cold pitching. Extremely nervous. Mainly because I did not want to just pitch a random company about a random product. I figured they would just turn me down. Why would they want to promote a product that has been successful for years?

Then I read something somewhere about PRnewswire. I dug around the site (which is extremely confusing) and set myself up with daily emails for new and future products hitting the market. I also composed a standardized “pitch” template in my email client specifically for PRnewswire pitches which I can simply change the company name or product and adjust the email as needed.

I started pitching companies whose products were of interest to me. And the responses poured in. I have actually had to schedule giveaways now so I don’t have too many posted at one time (I am not a giveaway-only blog). I’ve received a lot of great products from cold pitching, especially a lot of food items, video games, and movies. As an example, I had a review and giveaway for a Playstation game which I received 1 copy to review and 5 copies to give away. That’s approximately $360 worth of products! And they pitched me in the same email for another product.

If a press release has a PR company listed at the bottom, send them a pitch. If it has the email of someone from the company at the bottom, use your best judgment (i.e. do you think they’ll respond?). All they can do is ignore your request or say no. But many say yes! PR companies have the highest “yes” rates for me.

So don’t be afraid. Write your pitch email. Include your page rank, page views, monthly uniques, use proper spelling and grammar, be professional, and specifically state that you are wanting to promote their product by hosting a review and giveaway on your blog (I suggest using that wording exactly). You don’t want to beat around the bush; just flat out say what you want in your pitch. Often times, you’ll get it.

I hope this has helped some of you. Maybe if you are nervous about cold pitching like I was, you’ll give it a shot. After all, you’ve got nothing to lose!

View more blogging tips like this one at Freebie Spot.

If you missed last weeks article we answered questions about moving your site.

If you need hosting we both use Host Gator and Love them.

You can search all of our Articles by typing in Ask A Blogger.

Please help us run this site. Below are referral links, I will get paid a small amount if you sign up. I have tried and tested these sites and I recommend them!

Social Spark | My Savings | Escalate Media | Coupons.com | We Use Coupons | My Likes | Magpie | Commission Junction | Linkshare | Ebates | Shop at Home | Swagbucks | Living Social | Groupon | Eversave | Mamapedia | Jasmere | Buy with Me | Cellfire | Host Gator | SmartSource | Sponsored Reviews | Living Social | Deal On

The site that helps me pay the bills MySavings Media- Quality Offers – Top Payouts and the Software I use to keep track of it all QuickBooks Online Simple Start.

CHEAP blogger advertising click here.

Earn Money from Home – These sites have been reviewed by real people just like you check it out.

ASK A Blogger: Pitch Letter

 

How do you write  a pitch letter? This question comes up often. Why? I have a lot of bloggers that want to know how did you get that? Why did they respond to you and not me? It is true I am not prettier or smarter nor do I have a better site then you do. What I do have is a little more Chutzpah. I also have a formula for success. I tried to simplify my letter so you could actually use the information right now and write a pitch letter that yields a result. I encourage you to link to work samples from your site so they can see what you do.

Personal

Imagination

Thoughtful

Change

Hook

Personal- Do not send a letter that is addressed to Dear Madame or Sir. You need to do your research and find a name. I do not care if you call the company and ask who is in charge of their web based advertising and promotions. I think finding a person’s name means you are willing to go above and beyond to get the job done. It is all about the first impression.

Imagination- You have one sentence to sell them. This sentence should be used in your subject line and repeated in your letter. What can you say that will get their attention? It is just like writing an article you have ten words before someone clicks through or moves on.

Thoughtful- You need to do your research. How does this company advertise normally. What groups are they targeting what is their lead product in most of their campaigns. What tools are they currently using. How do you compare? How do you excel? How could you represent them and increase their market share and revenue.

Change- When you have determined their normal advertising methodology what changes can you make that would impact their bottom line. You need to state this clearly I would mention your research and I would mention why your methodology would benefit them.

Hook- This is it the last line in your letter you need to hook them and reel them in. You need to make them want to work with you or at the very least contact you.

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April 10, 2011

ASK A Blogger: Take this Job and Love it!

 

 

Okay so we have talked about everything from getting started and writing a post, and making money blogging. We’ve discussed contests, building relationships with other bloggers, and actively promoting your site with good content, readers & strategy. We talked about affiliate programs. last week. We figured this week it is only fair to share our address book. Yeah! I am going to put in here that you all might not be accepted into certain programs. I am still not accepted into certain programs that is life. I say keep trying. This is a job that you have to take because you love it not because it is going to pay the bills. It may eventually but not always. I am very honest that I take posts for money. I put it in my disclaimer Madame Deals does not run on love, hope, or peanuts. It runs with effort, intelligence, and CASH! I believe it takes money and time to grow a business. I think of my business much like cable programming there are “shows” which is the content and articles. There are “commercials” which I equate with paid posts and ads on my side bar and in some of my posts. Finally there are more aggressive ads called referral links. I personally do not send  other bloggers spam. I will not send out my referral links to others on a weekly basis. I am only sharing them now because my in box is full of people asking for them. I am kind of on the fence because if I give you all my advertiser information then we will all have the same “commercials” on our sites.

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