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ASK A Blogger: Pitch Letter

 

How do you write  a pitch letter? This question comes up often. Why? I have a lot of bloggers that want to know how did you get that? Why did they respond to you and not me? It is true I am not prettier or smarter nor do I have a better site then you do. What I do have is a little more Chutzpah. I also have a formula for success. I tried to simplify my letter so you could actually use the information right now and write a pitch letter that yields a result. I encourage you to link to work samples from your site so they can see what you do.

Personal

Imagination

Thoughtful

Change

Hook

Personal- Do not send a letter that is addressed to Dear Madame or Sir. You need to do your research and find a name. I do not care if you call the company and ask who is in charge of their web based advertising and promotions. I think finding a person’s name means you are willing to go above and beyond to get the job done. It is all about the first impression.

Imagination- You have one sentence to sell them. This sentence should be used in your subject line and repeated in your letter. What can you say that will get their attention? It is just like writing an article you have ten words before someone clicks through or moves on.

Thoughtful- You need to do your research. How does this company advertise normally. What groups are they targeting what is their lead product in most of their campaigns. What tools are they currently using. How do you compare? How do you excel? How could you represent them and increase their market share and revenue.

Change- When you have determined their normal advertising methodology what changes can you make that would impact their bottom line. You need to state this clearly I would mention your research and I would mention why your methodology would benefit them.

Hook- This is it the last line in your letter you need to hook them and reel them in. You need to make them want to work with you or at the very least contact you.

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