Category Archives for "Ask A Blogger"

June 24, 2012

ASK A Blogger: Picking a sponsor is like getting Married

 

 

It is conference season and I am sure we are all looking for sponsors. I am looking for a Sponsor for Madame Deals. I think I am looking for a sponsor. You see I haven’t decided. I feel like taking a sponsor is like getting married. The internet has the ability to connect you to a company for a lifetime. I feel like I am not just a “blog” but a brand. I need to be careful who I connect my brand with.

When someone contacts me to sponsor me which has happened several times. The first thing I do is google the company. I look up past events they have done. I research their product. I then evaluate the person that I am speaking with I search them on google and I search them on Linkedin. I am so careful about who I am “dating.”You know while you are dating someone you need to get to know them. You need to decide if the way they run their business is a good fit for yours.

I make sure the product fits with my brand. Is it something I would use? Is it something my readers or fellow bloggers would be interested in? Do I have a the need to form a relationship with this company?  Did i have a relationship with them in the past? If so what had been my experience in the past. If not who can I contact to find out what their experience has been. I mean if you were on a blind date you would find out about the person.

The next thing I look at is what is the offer? I have been offered a couple of sponsorships that would cost me money to take them. What the advertiser wanted was above and beyond what I was willing to do. I have a valuable resource in my brand and site and I do not need to make a quick buck that will cost me in the long run. I will not post about you over  a year and give you advertising space because it doesn’t add up for me. I instead suggest options that are in line with my current fees.

It sounds awesome when someone wants to write you a check for $1,000 or $2,000 but what do they want in return? What will it cost you in time and resources. I had someone offer me $500 and they wanted ad space. The ad space they wanted earns me more than that a month so why would I go to a conference and talk about them while losing money? I had another brand offer to sponsor me but I just didn’t believe in their product. I knew I would not do a good job for them so I turned down the opportunity. I only accept positions that I know I will do well. I want to be known as someone who does things 100% or not at all.

You have to have a plan at the conference. What is that you want to do? What is it you are willing to do for a sponsor? What is your time worth? What is the connection between your brand and theirs worth for the long term. If you take short term cash because someone gives it to you and you sell services or ad space in exchange for the sponsorship are you hurting yourself in the long term? If you want to go to conference create a budget and set aside money so you do not have to jump on an opportunity just because you do not have an option.

Will I take a sponsor? The answer is simple if  a company I want to work approaches me or I approach them and it makes dollars not cents than yes. If not then  If it doesn’t than I will take the write off and spend the event building my brand by promoting myself exclusively. If you take a sponsor it is like taking a spouse so RESEARCH them because you will forever be associated with their company and them.

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March 2, 2012

Blogger Tip 1: Questions to ask prior to selecting a Roomate

I want to say this is written in jest. These are random thoughts that ran through my mind.  They are not all actual events. I had wonderful women that I have had the pleasure to room with but I will have some better interview questions next time.

1) What time zone do you go to bed in and what time zone do you wake up in?

2) What is your method of perfume application? Discreet or arrive before you do?

3) How many extra drink tickets should you be allowed?

4) Should I  trust you to keep a room key?

5) How many bags of shoes do you intend to bring?

6) Do you know where the towel rack is?

7) Do you steal covers?

8) Do you snore?

9) Do you have 60 lb of swag after one day at the conference?

10) Do you bring every office supply tool and take over every flat surface in the room?

11) Are you cranky if you do not get sleep?

12) Do you sing in the shower?

13) Do you jump on the beds?

14) Do you tell people if they have food in their teeth?

15) Do you know tipping is not a city in China?

16) Do you know how to get back to the room without phoning a friend?

17) Do you know why the light on the phone blinks?

18) Do you blog at all hours?

19) Do you eat the food on your plate only or do you feel the need to taste mine?

20) Do you believe in brushing your teeth and taking a shower daily?

February 19, 2012

Bound for Blissdom: How much should this cost me?

 

I am leaving in a car for four days. I will be attending Blissdom in Tennessee. I am so excited and I look forward to meeting all of the other wonderful bloggers. I had to sit down and figure out what this is actually going to cost me because I have a budget.

1) Ticket $200 and I bought 3

2) Car $100 for oil change and tires rotation

3) Gas $300

4) Parking $80

5) Breakfast Thursday and Lunch $40

6) Dinner Saturday $40

7) Tips $20

8) Breakfast and lunch on Sunday $40

9) Hotel $700

10) Incidentals $50

11) Business cards and media supplies $100

 

 

February 5, 2012

Ask A Blogger: What do you put in your bag for a conference

Blogging packing list

Packing List for a Blogger

I thought I would share what I bring to a conference to help you pack. I know it is hard to get it all together so I figured I would show what I have in my bag. I think it is important to be prepared for almost anything. Once you have your bag packed you can get everything else you need to organized to be effective at the conference.

Essentials

  1. Business cards
  2. Schedule for the conference
  3. Hotel reservations
  4. Airplane reservations
  5. important numbers

Technology

  1. Ipad2
  2. Ipad cord
  3. Ipad picture downloader
  4. Ipad cleaning clothe
  5. Extension cord
  6. Durcacell Rechargable instant battery
  7. Iphone
  8. Blue tooth/ plug to charge the blue tooth
  9. ear buds
  10. USB drive to save anything I need

Stationary items

  1. notebook
  2. pen
  3. marker
  4. highlighter
  5. tape
  6. scissors
  7. post it notes
  8. calculator
  9. note cards for a quick thank you note
  10. fancy pens to write the thank you note
Fashionable Accessories
  1. bag to carry the swag with my logo
  2. head band and pony tail holder
  3. small purse to hold credit cards money and room key
  4. a check just in case
  5. lip stick with a mirror on it and gloss
  6. tissues
  7. wet wipes
  8. zantac
  9. ibuprofen
  10. hand santizer
  11. mouth wash
  12. brush ups
  13. floss on a stick
  14. stress point lotion
  15. hand lotion
  16. tide on the go
  17. ballet flats
  18. light sweater that is easy to fold
  19. extra tights just in case
  20. snacks
  21. $1.00 in coins for a soda if needed
In my hotel room I will have:
  1. Mac computer
  2. Neat Receipts portable scanner to log in all my new business cards

 

October 24, 2011

ASK A Blogger

If you missed last weeks article we answered questions about moving your site.

Amee wrote previously about Tips for a First Blogging Conference. But what do you do if your shy and worried you won’t get enough out of the trip?

While I’ve only attended 2 conferences, I have 3 tips that worked well for me (although people that don’t know me may have no idea that I was actually quite talkative):

1. Room with someone you’re comfortable with. If you will be sharing a room, make sure you are at least somewhat comfortable with your roommate. It’s necessary to have a place to relax at night. If you are with a complete stranger or someone with a completely different schedule, I believe it will just add more stress to your trip. It will also help to have someone you know to occasionally hang-out with throughout the conference.

2. Sit with new people. It is easier for us to sit with people we know or already have a relationship with. If you force yourself to sit with people that you’re not familiar with, you may find that you have something in common with them. I’m okay just listening to the conversation and taking it all in, but I do enjoy getting to chat with smaller groups of individuals.

3. Attend a smaller conference. When determining which conferences to attend, keep in mind the number of people in attendance. A smaller conference such as Save Up ’11 and Savvy Blogging Summit fit my personality better than a huge conference such a BlogHer. I am easily overwhelmed with 100 people, much less put me in a place with thousands of people.

How to you overcome shyness at public events?

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ASK A Blogger: Cold Pitching

I was really nervous about cold pitching. Extremely nervous. Mainly because I did not want to just pitch a random company about a random product. I figured they would just turn me down. Why would they want to promote a product that has been successful for years?

Then I read something somewhere about PRnewswire. I dug around the site (which is extremely confusing) and set myself up with daily emails for new and future products hitting the market. I also composed a standardized “pitch” template in my email client specifically for PRnewswire pitches which I can simply change the company name or product and adjust the email as needed.

I started pitching companies whose products were of interest to me. And the responses poured in. I have actually had to schedule giveaways now so I don’t have too many posted at one time (I am not a giveaway-only blog). I’ve received a lot of great products from cold pitching, especially a lot of food items, video games, and movies. As an example, I had a review and giveaway for a Playstation game which I received 1 copy to review and 5 copies to give away. That’s approximately $360 worth of products! And they pitched me in the same email for another product.

If a press release has a PR company listed at the bottom, send them a pitch. If it has the email of someone from the company at the bottom, use your best judgment (i.e. do you think they’ll respond?). All they can do is ignore your request or say no. But many say yes! PR companies have the highest “yes” rates for me.

So don’t be afraid. Write your pitch email. Include your page rank, page views, monthly uniques, use proper spelling and grammar, be professional, and specifically state that you are wanting to promote their product by hosting a review and giveaway on your blog (I suggest using that wording exactly). You don’t want to beat around the bush; just flat out say what you want in your pitch. Often times, you’ll get it.

I hope this has helped some of you. Maybe if you are nervous about cold pitching like I was, you’ll give it a shot. After all, you’ve got nothing to lose!

View more blogging tips like this one at Freebie Spot.

If you missed last weeks article we answered questions about moving your site.

If you need hosting we both use Host Gator and Love them.

You can search all of our Articles by typing in Ask A Blogger.

Please help us run this site. Below are referral links, I will get paid a small amount if you sign up. I have tried and tested these sites and I recommend them!

Social Spark | My Savings | Escalate Media | Coupons.com | We Use Coupons | My Likes | Magpie | Commission Junction | Linkshare | Ebates | Shop at Home | Swagbucks | Living Social | Groupon | Eversave | Mamapedia | Jasmere | Buy with Me | Cellfire | Host Gator | SmartSource | Sponsored Reviews | Living Social | Deal On

The site that helps me pay the bills MySavings Media- Quality Offers – Top Payouts and the Software I use to keep track of it all QuickBooks Online Simple Start.

CHEAP blogger advertising click here.

Earn Money from Home – These sites have been reviewed by real people just like you check it out.