Supporting the Community: Cash Mob

Our area was recently hit by a severe storm which resulted in widespread power outages to thousands. Among those affected were local businesses. These businesses lost everything which needed to be refrigerated or frozen. Additionally, they lost revenue by virtue of not being able to open their doors until power was restored.  One business is not even sure if they will be able to reopen. They are waiting to hear what insurance will cover.

What can a community do to support these businesses? Well, here’s an idea which an active community member came up with: a cash mob. A Facebook event was created to support a local family owned grocery store and reads like this:

Focus on Fluvanna’s Future is hosting a CASH MOB to assist a local business hit hard by the power outrages associated with last week’s storms. Lost stock, customer traffic, and cleanup has strained this business significantly.

Cash Mobs typically ask participants to pledge to spend at least $20 in an establishment. But any purchases will be appreciated, regardless of amount. Spend what you are able to..

All you need do — is RSVP here, so we can have an idea of how many to tell the merchant to expect.. Then show up at EW Thomas at 9:30am or later — for a bit of grocery shopping.. And that’s it..

We are Fluvanna.. And we hope to see you on Saturday, as we try to help some neighbors in a time of need..



EW Thomas: 13027 James Madison Highway Palmyra, VA 22963

So far over a 100 people have pledged to be at the store on Saturday morning.  This is a great way to bring the community together to support local business.

What suggestions do you have for supporting local businesses who suffer losses such as this? 

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