How to Meet Your Customers’ Needs
The biggest problem for businesses is customer retention. For “Big” Businesses it takes a lot of customers not returning before it effects them but for “Small” Businesses even the loss of a few customers can greatly effect their profits and long term goals. These tips do not just apply to businesses that sell product. Every business from real estate to bloggers can benefit from keeping their customers happy. Remember unhappy customers talk about you more than happy customers do. It is up to you to make your customers so happy that they can’t stop themselves from talking about you.
6 Tips to Help you Meet Your Customers’ Needs
1. Understand Your Customers’ Needs. If you are unclear on what they want make sure to ask for clarification. Make sure you know everything that they want. Simply asking your customers if there is anything else you can do for them will show them you are committed to making them happy. Listen to what they are saying and seek clarification if you don’t understand
2. Be Mindful of Deadlines. Make sure that you finish on time and meet the deadline that was sent. If something comes up and you are not going to be able to meet the deadline notify them as soon as possible. No one wants to find out that a deadline can’t be the day of the deadline.
3. Be Open to New Things. Every customer is unique and there will be times when you will need to accommodate your customers’ needs by offering new services or options. If they ask you something that you don’t normally offer but are capable of doing, take a chance and do it. If you are able to meet their needs then they will not have any reason to go somewhere else.
4. Take the Time to Connect. With so many companies vying for customers, you need to stand out from the pack. Take a few minutes to get to know your customers and interact with them on a personal level. Genuine interaction goes a long way in forming long term relationships.
5. Communicate Effectively. Just like you need to listen to what they need, you need to let them know how you are going to be able to provide that to them. Do not assume that they know where you are coming from or what you have to over. Present it clearly and in a way that they will understand. Be prepared for questions and be genuine in your answers.
6. Stay Organized. It is very easy to get lost in your work day but being unorganized can lead to not meeting your customers’s needs. Using multiple spreadsheets and individual software programs to keep track of your customers can become overwhelming and things get lost in the shuffle. To avoid this many successful small businesses benefit from the use of CRM Software (also known as Customer Relationship Management Software.) This software module offered by companies such as Insightly** provides a product that allows you to go to one place in order to manage all your information. This helps eliminate the lost information and keeps you on track for meeting your customers’ needs.
**Insightly is one of the CRM companies that actually lets you use their service for FREE if you have 3 or less employees.
Keep your business growing and succeeding by using the above tips to meet your customers’ needs.
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Topic: Customers Needs