An open ended letter to Abercrombie & Fitch from a “Fat Chick”


An open ended letter to Abercrombie & Fitch from a “Fat Chick”


Dear Abercrombie & Fitch,

Recently, an article surfaced about how you didn’t want “fat people” shopping at your store. (If you haven’t, you can check out the article HERE) Let me start off by saying, it’s your store, and you can have whoever shop there that you would like, this is not the problem I have with your statement. The fact that Abercrombie & fitch only goes up to a size 10 pants in women is explanation enough on who you want to shop in your stores. (And by you, I mean the CEO of the company, Michael Jeffries). Here is what I have a problem with, this is the statement you said regarding why you don’t want “fat people” shopping at your stores:  “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing,’ Mr Lewis added. ‘People who wear his clothing should feel like they’re one of the “cool kids,” Really? That is your reasoning? I would have respected the opinion more if it was based on something that doesn’t include high school stereotypes.

Lets take a look at what the CEO looks like, therefore what he must think the “cool kids” look like shall we?

ceoWell, something tells me that perhaps you, Mr. Jeffries, might not have been one of the “cool kids” in Highschool huh? Putting some bleach in your hair, whitner on your teeth, and injections in your face, and excluding people based on “popularity” isn’t going to make you a better person. Another classic statement from Jeffries,  ‘That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.’ Well, I hate to tell you, skinny does not always equal attractive. Just because you only have clothes for “skinny” people does not mean that everyone walking around in your over priced, plain clothing, is going to be attractive.

Let me say this again, the fact that you only market to thinner people, is not my concern, it’s your pompous assumption that only skinny people are popular. I was a fat goth chick in highschool, and guess what? I was pretty well known and liked by most people. I am still a plus size woman, but I am smart, pretty, and most importantly (to me) healthy. That’s right, I’m a plus sized, healthy person. Feel free to check out my post The day I realized I was overweight, regarding my decision to get healthy that had nothing to do with my outside appearance, or what these wanna be “popular” people thought of me.

I end this letter asking you this, Is being popular really something so important to you that you base your entire business model after it? How long exactly have you been out of Highschool? and Who hurt you so bad that you have become a 40 something year old bully to people that don’t fit your definition of “beautiful” or “popular”? I feel sorry for you.


A “fat chick”


To our Fans, I would love to know your opinion on this.

Do you think it’s ok for a store to only hire attractive looking people? Or to outwardly say that (basically) no fat person can be popular or attractive, and therefore can not shop in their stores? Another point I think is important to bring up is that Abercrombie Men’s sizing goes up to a XXL, to “market to athletes” they say. So is it a double standard?  Let me know your thoughts!

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  1. You are RIGHT ON! He is a POS. I feel sorry for him as well. Must be horrible being him. This is indeed a form of discrimination.

  2. she’s awesome!
    he’s an idiot!!!!
    and the simple fact of it is- people, in general, hire others that they find at least moderately attractive- good, bad, or indifferent
    it’s just the way it is.
    and i say this from experience (being a bigger girl myself).

  3. its discrimination .you don’t hear of any other stores saying oh we only sell to thin people.or i don’t like fat people .if they did that ,they would lose a lot of business.he is a jerk.he is sending out a bad message to kids to lowering their self esteem .

  4. I think the “uncool” “fat” people should crowd his stores and not buy a damn thing. If the “good looking” people don’t want to be around us then they won’t go in the store….his numbers (which I am sure are all he cares about) will tank & then maybe he will grow a brain. Not a heart, but maybe a brain.

  5. Ok first off this guy is a joke. Really only pretty people? Guess u can’t shop in ur own store. Yes I’m a plus size woman, but I would never date you. You must be trying to make up for something ….Maybe u were the ugly one in high school
    Either way ur still ugly on the inside & that makes u not popular.

  6. I’d rather be REAL and plus size than FAKE and shop at A&F. When my friends and I see people who wear that brand, we normally laugh at them, not the other way around. Because it’s always fake people trying to pretend that they’re better than everyone else. The people who buy A&F aren’t the “cool kids”, they’re the ones who are trying too hard to make themselves look like cool kids.

  7. I agree with you! I think this man is a sad excuse of a human being. I try to be kind and compassionate with everyone, but this man is the reason why discrimination still exists in our culture. Why you might ask would I care? Because at one school I attended, I was bullied. I was a very cute, petite, blonde, who was very intelligent even as a little girl. I was viewed as a threat to many of the girls and boys where I attended school. It had NOTHING to do with me being fat, unattractive, or any other adjective you choose to use. I wore my emotions on my sleeve and I liked to participate in class, therefore, I was bullied, because I was an easy target. My teacher nor the school I attended wanted to do anything about the bruise I came home with and no one except my parents knew I cried myself to sleep many nights. Then my parents moved me to another school district and I went from being bullied to one of the more popular kids. I was in the *it* group. So I have been in both places and I know how it feels. I believe Mr. Jeffries’ opinion is discrimination in is purest form. Not only is he judging people based on looks alone, he is discriminating against his customers, and he is also discriminating against candidates for employment in his store. I for one, hope that those who have been turned down for a job in his stores, based on their appearance, file a lawsuit against this CEO. Maybe then he will realize there are consequences to judging others and discrimination!

  8. A number on a scale does not define who you are. I would much rather be a “fat chick” than a skinny chick with low self esteem. Mr. Jefferies, if you are an example of a beautiful person I think you need to see yourself through other’s eyes. You are as shallow as a lake that has all but dried up! Signed another fat chick!!

  9. Very good! And I can vouch for the writer that she was very well-known, and in a good way, in high school 🙂

  10. Besides the fact that it stinks to high heaven inside A&F stores. I have previously given in to my kids wishes to buy the clothes there on occasion. I will not do it again! I had no idea I was promoting such a pompous ass. I won’t miss the smell that’s for sure!

  11. great job Rachelle. I will NEVER shop at that store, even when I lose enough weight to be able to LOL!!!

  12. Great letter, Rachelle! IMO, that CEO is not attractive himself and should not throw stones. It’s pathetic. I would not be able to shop that store but wouldn’t even if I could..I won’t let my kids shop there either. Sorry Mr. Ceo. Lost some business for yourself!

  13. Dare I say Rachelle, he was ‘having a blonde moment his whole life?” LOL.. Great article.. and really.. He must be fighting demons.. His clothes are in Gab’s.. A retail store that offers bottom dollar discounts on reject items. They sell for $4 a shirt in Men’s.. Bare bones store selling bare bones clothing.. How fitting