Abercrombie & Fitch Apologizes, is it too little too late?
Recently, I wrote a post entitled An open ended letter to Abercrombie & Fitch from a “Fat Chick” about the remarks made by CEO Mike Jefferies concerning only letting “cool kids” wear his clothing. As many of you know, Abercrombie & Fitch only go up to a size large in womens clothing, and always have. This, along with Mike Jefferies foolish comments, sparked a huge uprising and they are feeling the backlash of that.
It has been reported by Good Morning America that Abercrombie has issued a public apology for the comments made by their CEO. (You can check out the GMA report on their Website) In their apology the claim that they are going to address this issue in a full statement on a later date, and they say “we look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying and support of diversity and inclusion”
Seems like they are taking a step in the right direction right? I would think more of it if I didn’t also learn that they have experienced a 17% drop in sales this quarter. (10% since the statement was released) It seems to me that this “apology” is a simple ploy to get their sales back up, and I don’t think it excuses what their CEO said. I also think it is odd that Mike Jefferies himself didn’t issue the statement, the company as a whole did.
So my question is…is the “apology” too little too late? I’m not sure yet. I am waiting to hear how this “anti-bullying” and “support of diversity and inclusion” is going to pan out, considering it is the exact opposite business model they have been following since the start of the business.
What are your thoughts on the situation? Let me know in the comments below!